TikTok is introducing a updated setting that allows them to cut down on the volume of AI-created content appearing in their streams. This move comes as the service revealed that it now features in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a widespread launch. This advancement comes amid a increase in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A significant portion of this output is considered low-quality AI content, a label for poor-quality, factory-style content that is typically illogical or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, including AI artwork to informative clips, and we intend to provide users the option to increase or decrease of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok announced that there are now over a billion videos on its app identified as artificially created. In total, in excess of 100 m media items are added to the platform every day, making AI content a relatively small portion of its total content library.
How to Adjust Settings
Members will be capable of reduce or increase the amount of AI-generated videos they view by using the content preference feature in the platform and picking AI-made media. Further subjects that can already be modified under the filter encompass politics, fashion, beauty, and dance.
Platform Guidelines
The platform’s policies oblige creators to identify lifelike artificially created content, and it prohibits malicious fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the platform will now apply an AI-generated tag to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing AI-generated material. This step is intended to deter users from attempting to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a $2 million educational fund for experts and groups to create informative material about using AI responsibly. This program will benefit non-profit groups dedicated to training computer science.
Platform Protection
The platform has supported its moderation strategy, amid discussion over plans to lay off hundreds of safety staff in the United Kingdom. The company is expected to cut 439 jobs in its trust and safety team in its British office, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but automated tools can shield workers by filtering out the most distressing content before it has to be seen by humans. TikTok announced a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is why a extensive automated help is really helping us process content quickly.”
